“For Organizations, Real Time Is Not Fast Enough.”
- Jeremiah Owyang
by Lora Cecere, Partner
Altimeter continues to grow the team. It got even bigger this week when Rebecca Lieb (http://rebeccalieb.com) came on board as a New York City-based analyst covering digital marketing and media.
Rebecca’s been immersed in digital marketing…
Wherever I go, the question I hear most often is this: “What is the ROI of social media?” Even though most companies we’ve surveyed have a brand monitoring solution in place, few have yet to crack the measurement code. It remains one…
Continue Reading...By Jeremiah Owyang, Industry Analyst, Customer Strategy
What’s a crises? We did analysis on the list of social media crises aka “punkings” to find out what went wrong, why, and what should have been done.
First, a workable definition: A…
by Chris Silva
The news outlets have been abuzz today with the news that Google is acquiring Motorola’s handset business for $12.5Billion. The question on everyone’s mind is what this move between two major players in the space means for…
by Chris Silva
As the new analyst at Altimeter, it’s imperative for me to get up and running fast with some research. As an long-time analyst I’ve learned that it’s best to let your audience help you refine your topics.…
by Jeremiah Owyang
Altimeter hosted our second roundtable lead with our newest hire, Chris Silva (blog/Twitter) who’s our newest analyst at Altimeter focused on Mobile Strategy. Chris also stems from Forrester, and was an analyst there focused on mobile, he…
Lora Cecere, Partner
Altimeter prides itself in being able to take a holistic view. We are a firm dedicated to understanding how single technologies and combinations of these technologies help clients prepare and maximize opportunities. To meet this goal, we are hiring. …
I’ve spent the past week holed up with the Altimeter Group team in San Mateo doing the things that all companies need to do every once in a while — take time off from the everyday to assess where you…
Continue Reading...By Jon Cifuentes, Researcher
On Wednesday, July 27, Altimeter Group hosted a ‘Pilot Series’ event featuring moderating analysts, Lora Cecere and Susan Etlinger. The topic at hand was Social Analytics - and more specifically, what businesses must do to prepare…
The Altimeter research team has provided a few viewpoints on Google+, after having experimented with the tool as one of the early testers. Here’s a few of our varied perspectives, from our blogs.
Google+ leverages Google’s strength as a communications…